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Avalon Hotel on Ocean Drive with a classic convertible in front, South Beach, Miami Beach
Row of Art Deco hotels on Ocean Drive, South Beach, Miami Beach
Beach volleyball by Lummus Park, South Beach, Miami Beach
Breakwater Hotel neon sign on Ocean Drive at night, South Beach, Miami Beach
People walking the Ocean Drive promenade by Lummus Park, South Beach, Miami Beach
Starlite Hotel on Ocean Drive with sidewalk café tables, South Beach, Miami Beach
Teen cyclists passing the McAlpin Hotel, an Art Deco hotel on Ocean Drive, Miami Beach
Rainbow bench and crosswalk pavers in Lummus Park on Ocean Drive, Miami Beach
Clevelander Hotel at Ocean Drive and 10th Street at night, South Beach, Miami Beach

Ocean Drive

Look past the neon at the buildings themselves: 1930s Tropical Art Deco, designed to beat the Florida heat long before air conditioning.

In the 1930s, Miami Beach was rebuilt for middle-class vacationers, and Ocean Drive filled with small hotels in a new style: rounded corners, porthole windows and concrete ledges that shade the windows from the sun. By the 1970s the hotels had become retirement homes and the street was fading fast. Preservationists fought the bulldozers, and in 1979 the district was listed on the National Register of Historic Places.

Then Miami Vice, fashion shoots and the Versace Mansion put Ocean Drive back on screens around the world. Today it is the Miami people travel to see: pastel hotels lit in neon at night, sidewalk cafes spilling onto the street, and the beach just across the road. It stays busy, loud and photogenic from morning until late at night.

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